Elements of Pgpx and other thoughts

Today I am detailing the structure and content of Pgpx program. All elements required to make a top general management program topped with an international project.

The objective - develop bright, enthusiastic, and aspirations executives into management leaders and change agents in the global arena.

This program has been divided into 6 sections.
First - Induction session - 3 1/2 days - Preparing for the program, adjusting to environ etc
Second - Building Blocks - 17 courses for 9 areas -240 sessions - approach 14 sessions/course. This one for cementing the conceptual and analytical management knowledge
Third - Top management - Prepares the participant for leadership and change management at top management level. 14 Courses - 180 sessions - approach 13 sessions/course
Fourth - International Project
Fifth - Electives - 120 sessions - Deeper learning, Research based course to reflect past experiences
Sixth - Capstone - 30 sessions - Integrate learning from the course

Total 570 sessions

Similar programs - Insead with 5 sections - 14 building blocks and 10 electives. Structure remains the same, though the leadership piece part of IIM A Pgpx is missing. More electives in fact on the last count 121 to choose from. 2 months gap - internship whereas 3 weeks project in IIMA.

More drops to trickle..

I have been reading a classic on advertising by Oglivy Mather, the legendary founder of one of the greatest advertising firm. Interesting read. He writes about 3 things essential for any successful campaign.

First - Know thy product - Know everything about your product, Do proper homework, learn about the product and client.
Second - Know thy competitor - Understand how your competitors are advertising similar products. What are the positive points that make competitive products sell.
Third - Know thy customer - Understand what makes customers buy a similar product. Research for the qualities that customers are looking for in your kind of product.

How true are these words. These can be applied to any field. How about selling your brand to a top business school. I am going follow his advice and prepare myself for IIMA application..